DR. LAURA GREEN. Digital Transformation in Retail: Enhancing Customer Experience and Sales. The Sankalpa: International Journal of Management Decisions, [S. l.], v. 5, n. 1, p. 1–17, 2019. Disponível em: https://thesankalpa.org/ijmd/article/view/24. Acesso em: 4 feb. 2026.