SOFIA BELLMONT. Artificial Intelligence-Driven Personalization in E-Commerce: Improving Customer Experience. The Sankalpa: International Journal of Management Decisions, [S. l.], v. 12, n. 2, p. 635–639, 2026. Disponível em: https://thesankalpa.org/ijmd/article/view/443. Acesso em: 11 aug. 2026.