Comparing Customer Retention Strategies in Online vs. Brick-and-Mortar Retail

Authors

  • Dr. Laura Chen University of Sydney, Australia

Keywords:

Customer retention, retail, omnichannel, AI, loyalty programs

Abstract

This research compares customer retention strategies in online and offline retail sectors across Europe and North America. Findings suggest that digital retailers leverage personalized offers and AI-driven recommendations, while brick-and-mortar stores focus on loyalty programs and experiential engagement. Integrated omnichannel approaches maximize retention

Published

31-12-2015

How to Cite

Dr. Laura Chen. “Comparing Customer Retention Strategies in Online Vs. Brick-and-Mortar Retail”. The Sankalpa: International Journal of Management Decisions, vol. 1, no. 2, Dec. 2015, pp. 35-50, https://thesankalpa.org/ijmd/article/view/10.

Issue

Vol. 1 No. 2 (2015): July - December 2015

Section

Original Articles

License

Copyright (c) 2015 The Sankalpa: International Journal of Management Decisions

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.