Artificial Intelligence Techniques in Media and Communication Sciences: Between Theory and Practice

Abstract

Artificial intelligence (AI) has emerged as a revolutionary force transforming how content is produced and consumed. It possesses the capacity to process and analyze vast volumes of data, detect patterns, emulate aspects of human intelligence, and automatically generate content tailored to individual preferences. This technological capability has either reflected or actively facilitated a shift toward a new era of efficiency in media production and innovation, particularly through automating the creation of articles, reports, images, and multimedia content. AI enables the development of novel and more engaging media services, enhances existing offerings, and utilizes advanced technologies to deliver more personalized and compelling experiences to users.