The impact of marketing ethics on promoting the company's products ـ A field study on the Algeria Telecom branch in Tissemsilt

Abstract

The study aimed to determine the impact of marketing ethics on the promotion of the institution's products and was applied to the Algeria Telecom branch in Tissemsilt province. The study relied on a sample of (259) consumers of the institution's products. Based on the descriptive and analytical method, the study concluded that marketing ethics is of paramount importance in promoting products and their acceptance by consumers, especially the commitment to promises made through promotional activities