A COMPARATIVE STUDY OF STARTUP INNOVATION SUSTAINABILITY MECHANISMS WITHIN AN OPERATIONAL, MANAGERIAL, AND LEGAL FRAMEWORK

Abstract

The sustainability of startup enterprises hinges upon their capacity to institutionalize innovation across operational, managerial, and legal dimensions. This research deconstructs the mechanisms through which emerging firms navigate high-uncertainty markets by synthesizing frameworks from production and supply chain management, business administration, and private law. Through comparative analysis of the Emirati mobility platform Careem and select Algerian entrepreneurial ventures, we demonstrate that innovation transcends technological development to encompass strategic resource bundling, agile supply chain operations, and robust intellectual property governance. Our findings reveal that startups failing to integrate these three dimensions face existential risks.