Influence of Social Media on Self-Esteem and Identity

Authors

  • Dr. Hannah McAllister University of Glasgow, United Kingdom

Keywords:

Social Media, Self-Esteem, Identity Formation, Social Comparison

Abstract

Social media has become an integral part of modern life, significantly influencing how individuals perceive themselves and construct their identities. This paper examines the impact of social media on self-esteem and identity, particularly among adolescents and young adults. It explores how constant exposure to curated content, online interactions, and social comparisons affects individuals’ self-perception and emotional well-being. The study highlights both positive and negative aspects of social media use. On one hand, social media platforms provide opportunities for self-expression, social connection, and identity exploration. On the other hand, excessive use and exposure to idealized images and lifestyles can lead to low self-esteem, body dissatisfaction, and identity confusion. The role of likes, comments, and online validation in shaping self-worth is also discussed. The findings suggest that while social media can support identity development and social interaction, its overuse or misuse may negatively impact self-esteem and psychological health. Understanding these effects is essential for promoting responsible use of social media and supporting healthy identity formation.

Downloads

Published

23-06-2026

How to Cite

Dr. Hannah McAllister. “Influence of Social Media on Self-Esteem and Identity”. The Sankalpa: International Journal of Management Decisions, vol. 12, no. 1, June 2026, pp. 2365-72, https://thesankalpa.org/ijmd/article/view/362.

Issue

Section

Original Articles