Agile Management in a Changing Business Environment: Adapting to Market Dynamics

Authors

  • Daniel O. Mensah Department of Business Strategy and Innovation University of Ghana Business School, Accra, Ghana

Keywords:

Agile Management, Market Dynamics, Business Environment, Organizational Adaptability

Abstract

Businesses in the modern day need to be nimble enough to respond to shifting customer demands, new technology developments, and other factors influencing the market. How are agile management methods being implemented across multiple sectors to promote flexibility, responsiveness, and innovation? "Agile Management in a Changing Business Environment: Adapting to Market Dynamics" delves into this topic. The practices were originally created in the software industry. an organization's capacity to traverse volatility and create continuous growth through the application of agile management principles, including customer-centricity, cross-functional teams, and iterative development. the advantages of an agile approach, which include a sharper emphasis on client requirements, better teamwork, quicker decision-making, and more efficiency. The report also discusses the difficulties that companies encounter when trying to apply agile approaches, including things like a lack of openness to change, the necessity to alter company culture, and the difficulty of integrating agile principles into preexisting business procedures. This report shows how agile management is making businesses more adaptable, innovative, and resilient by analysing real-world case studies and actual data. Adopting agile methods not only helps businesses achieve operational excellence, but also gives them the tools they need to succeed in the fast-paced, competitive, and unpredictable global market.

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Published

31-12-2025

How to Cite

Daniel O. Mensah. “Agile Management in a Changing Business Environment: Adapting to Market Dynamics”. The Sankalpa: International Journal of Management Decisions, vol. 11, no. 2, Dec. 2025, pp. 6-11, https://thesankalpa.org/ijmd/article/view/59.

Issue

Section

Original Articles