Perceptions of bank employees towards corporate social responsibility and work attitudes: a comparison between Nepal and Thailand

Abstract

This research explored the roles of corporate social
responsibility (CSR) on organisational identification and
commitment of employees in the banking industry. This
research also extended prior research by performing the
analysis using the samples of employees in Nepal and
Thailand, to examine whether the relationship between
CSR perception and the two work attitudes differ
between these two countries. Survey data were collected
from employees of the leading commercial banks in
Nepal (n=423) and in Thailand (n=389). Results from
partial least squares regression showed that employees
who perceived that their organization actively engaged
in CSR activities tended to demonstrate a higher level of
organizational identification and commitment. The
analysis of the moderating effect further revealed that
although the positive relationship between CSR
perception and these work attitudes were supported in
both Nepali and Thai employees, this positive
relationship tended to be weaker for Nepali employees
than in Thai employees.